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Trainers, you're leaving money on the table — and you know it.
You've got the passion, the skills, and the hustle. But your clients? They're ghosting after a few months, skipping sessions, or worse — jumping ship to another trainer down the street.
The problem isn't your programming. It's not your pricing.
It's your retention strategy. Or lack of one.
Personal Training Retention Revolution: Keeping Clients Coming Back is your wake-up call (and your roadmap) to building a thriving personal training business that doesn't bleed clients. Written by fitness industry veteran and client-retention expert Matt Weik, this no-fluff guide will teach you how to stop chasing new leads and start building lasting relationships that turn clients into loyal advocates.
Inside, you'll learn how to:
✅ Create onboarding experiences that wow clients from day one
✅ Build unshakable trust and coach like a true partner in progress
✅ Design loyalty programs that actually work (no lame punch cards here)
✅ Master communication between sessions so clients stay engaged
✅ Track the metrics that actually matter for business growth
✅ Future-proof your business with scalable systems and exit strategies
Whether you're a brand-new trainer or a seasoned pro tired of the churn-and-burn cycle, this book gives you everything you need to create a business that's built to last.
You don't need a hundred new clients.
You need the right systems to keep the ones you already have.
It's time to stop hustling for attention and start earning loyalty.
Join the Retention Revolution.