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This essay sheds light on what is the data broker market, demystifies the future of the data broker market, explicates how the companies in the data broker market collect data from customers, and delineates the problems with the companies in the data broker market collecting data from customers. Succinctly stated, the data broker market is a sizeable market that is comprised of an exorbitant amount of data brokers. Data brokers are companies that garner data from a vast variety of sources and input a sizeable amount of data into datasets before harnessing data analytics techniques to meticulously analyze the data. Once the data has been meticulously analyzed by data analysis techniques, it then becomes processed data. The efficacy of the application of data analysis techniques is predicated upon the validity and reliability of the data that is meticulously analyzed by data analysis techniques during the data analytics process. If the data that is meticulously analyzed by data analysis techniques amid the data analytics process is not characterized validity and reliability, then the findings of a data analysis are aptly poised to be characterized by invalidity and unreliability. Processed data is deemed to be information. Processed data can be organized and categorized. Data brokers sell and/or license processed data to third parties. As of May of 2025, the global data broker market is a sizeable multi-billionaire dollar market. "The global data broker market size" had an "estimated value of $389,765,000,000 in 2024". The global data broker market has a massive market size primarily because companies often yearn to have access to a sizeable amount of processed data for a myriad of disparate reasons. The utility that having access to process data can provide companies can vary based on the contents of the processed data. Having access to a sizeable amount of processed data can aid companies in augmenting their marketing prowess.