Build a Business People Actually Need
audiobook (Unabridged) ∣ Sell Real Solutions That Generate Demand
By Ahmed Musa
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Find this title in Libby, the library reading app by OverDrive.

Search for a digital library with this title
Title found at these libraries:
Library Name | Distance |
---|---|
Loading... |
This audiobook is narrated by a digital voice.
Here's the ugly truth most "entrepreneurs" ignore:
Nobody cares about your product.
They care about their problems — and whether you can make them go away.
Build a Business People Actually Need: Sell Real Solutions That Generate Demand is your blunt-force guide to creating offers that hit nerve endings, not just checkboxes. Forget the fluff, trends, and gimmicks — this is how you build something people chase you down to buy.
Inside, you'll uncover:
The "Bleeding Neck" principle — how to find problems so painful people pay anything for relief
Why most business ideas flop (and how to test yours before wasting time)
How to speak your customer's exact language so they feel like you read their mind
The Demand Engine: how to create offers so needed, they market themselves
How to build solutions, not features — and sell outcomes, not options
If you're sick of crickets after a launch...
If you want to stop guessing and start solving...
If you want a business that grows because it helps people, not in spite of it...
This is your wake-up call.
Build something that matters — and watch how fast the money follows.