"If you're expecting deep philosophical innovation, this probably isn't the book for you. What you'll find here is mostly me drawing comparisons between different schools of philosophy and the world we live in now. I look at how social media and marketing shape who we think we are, how artificial intelligence might affect self-esteem from a more reflective, philosophical angle, and a fair bit of ranting, because I like to rant." - Lab

The Virtual Self

Living in a digital world means that much of how identity is formed and understood happens behind screens where social media profiles, algorithms, and even artificial intelligence shape not only what others see but also how people come to see themselves. The Virtual Self offers a fresh and thoughtful exploration of this new reality by bringing philosophy including Stoicism, existentialism, and phenomenology into conversation with the everyday experiences shaped by digital life. It is not about abstract ideas far removed from reality but about philosophy as a practical guide to staying grounded and authentic in a world where so much feels curated, filtered, and influenced by forces that often seem beyond individual control.