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This essay sheds light on how the toy market became a market for adults, explicates why adults are customers of the toy market, and expounds upon how adults have influenced changes in the toy market. The toy market has significantly changed since its incipience. The toy market is no longer a market that is solely tailored to assuage the toy desires of children. The toy market has become a market that is tailored to assuage the toy desires of children and adults. Even though certain toy companies still produce toys that are tailored to appeal to children, an exorbitant amount of toy companies produce toys that are tailored to appeal to adults. Toy companies that are vying for market share in the toy market are acutely aware of the eminent importance of producing toys that are tailored to appeal to adults in contexts in which one of their primary objectives is to attain market share growth in the toy market. The toy market became a market for adults as a corollary of there being pent-up demand for toys among adults. Once toy companies became acutely aware that there is pent-up demand for toys among adults, they proceeded to produce toys that are tailored to appeal to adults. The toys that are tailored to appeal to adults are distinguishable from the toys that are tailored to appeal to children. The toys that are tailored to appeal to adults are often deemed to be higher quality toys relative to the toys that are tailored to appeal to children. Toy companies became acutely aware that there is pent-up demand for toys among adults after they discovered that there is pent-up demand among adults for nostalgic products. Toys are nostalgic products that represent fantasy genre characters from mass media franchises and that are deemed to be playthings. A myriad of toys are not confined in static poses since ample toys, such as action figures, robotic toys, and dolls, have ample points of articulation.