You've mastered the basics. You've sharpened your messaging. Now it's time to scale your influence.

Managing Your Networking Growth is where your networking activity matures into strategy. Building on the foundations of Parts 1 and 2, this volume is about momentum—how to keep it, grow it, and use it to your advantage.

"Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-to- implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years."
Dr Ivan R. Misner
NY Times Bestselling author
Founder of BNI and Referral Institute

Whether you're an established networker or feeling the first signs of networking fatigue, this book will reignite your energy, offering practical, insightful methods to maintain consistency and become the go-to expert in your field.

What You'll Learn:

How to Plan Your Recon Meetings for maximum long-term value (without burning out or blending meetings together).

Why Props Matter More Than You Think – and how to choose ones that get you remembered (for all the right reasons).

How to Engage Your Team – turning staff into brand advocates and sources of new referrals.

Creative Tools Like Piggyback Marketing & Selfie Recons – smart techniques that elevate your personal brand and your group at the same time.

The Three Laws of Networking Motion – timeless truths that explain why referrals build on themselves, and how to trigger that momentum.

Why It Works:

This isn't a rehash of the basics. This is a seasoned guide for professionals who understand that networking isn't about just turning up—it's about showing up with purpose. Managing Your Networking Growth gives you tools to:

Avoid stagnation.

Build professional credibility.

Maintain visibility (even when you can't attend).

Educate your peers and be educated in return.

Keep your networking fun, fresh, and effective.

If you're serious about making your business networking sustainable, scalable, and strategic—this is the book for you.