This guide is designed to provide you with practical advice, innovative techniques, and proven strategies to help you network more effectively, build strong relationships, and achieve long-term results.

"Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-to- implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years."
Dr Ivan R. Misner
NY Times Bestselling author
Founder of BNI and Referral Institute

Whether you're an experienced networker looking to refine your approach, or just beginning your journey, you'll find ideas here that will maximise your impact and sharpen your strategy.

"In a world full of noise, relationships built on value and trust always stand out."
Inside, you'll explore:

 - How to create impactful RECON meetings
 - The power of memorable props and visual cues
 - Smart ways to track referrals and results
 - Techniques like piggyback marketing to expand your reach
 - You'll also discover how to:
 - Turn client visits into networking opportunities
 - Offer targeted discounts that strengthen relationships
 - Engage your team in your networking mission
 - Position yourself as the go-to expert in your field

"Great networking isn't about visibility alone—it's about memorability and trust."
This isn't just another manual—it's a blueprint for transforming your networking journey. It's about becoming a connector, a contributor, and a trusted presence in your business community.

"In 'Beyond the Comfort Zone', Tony Allwood lays out simple, but effective ways on becoming a better, more active networker. The books common sense approach means that you can start using its ideas today, allowing you to find more referrals, and make yourself easy to refer. Tony has been an active member of BNI for over nine years in both the UK and New Zealand, and has put this experience down on paper to help other members become more successful."
Graham Southwell National Director
BNI New Zealand

If you're ready to elevate your professional relationships and unlock new levels of growth, this guide will give you the tools and confidence to do just that.

Let's get started.