In a world where social media crowns clowns and celebrates spectacle, "How Not to Make Stupid People Famous" delivers a bold, unapologetic wake-up call. This book dives deep into the chaotic digital age, exposing how platforms like TikTok, X, and Instagram have turned attention into currency; it has handed the spotlight to those who shout the loudest, not those who contribute the most. From viral Nigerian TikTok videos about mangoes to the drama-fueled narratives of reality TV stars, the author unveils the psychological tricks, algorithmic biases, and societal flaws at play. These elements collectively elevate the outrageous over the meaningful.

But this isn't just a critique of online "clowns"; it's a roadmap for change. With sharp wit and piercing insight, this book reveals how our clicks, likes, and shares fuel a digital circus that drowns out real talent and purpose. This obsession has dark consequences, leading to desensitized empathy, warped values, and even deadly acts born from the pursuit of fleeting fame. In contrast, the book spotlights unsung heroes like Tunde Onakoya, who uses chess to transform lives, and Rita Ushie, whose rants sparked real reform.

How Not to Make Stupid People Famous challenges readers to rethink who we celebrate and why. It's a rallying cry to starve the noise, reclaim our attention, and champion those who build, create, and inspire-over those who merely perform. Whether you're disillusioned with trivial viral content or hungry for a more purposeful digital world, this book offers both a mirror to our habits and a guide to a future where substance triumphs over shallow stardom.