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如果你得到了市場，你就等於得到了繼續生存的權利；如果得不到市場，那就意味著企業即將迎來死亡。《給經理人每天看的行銷學》一書通過對當今最流行、最靈活、最實用的行銷知識進行系統的分析與總結，並利用簡練的語言，合理的結構向總經理朋友們展現一部足以令企業在市場競爭中脫穎而出並占得先機的行銷兵法。
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