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該書由中國華僑出版社於 2011 年出版。書中指出潮汕商人是一個首富輩出的商業群落，更是一個世界性的商業圖騰。他們五洲馳騁、四海縱橫，湧現出了數不勝數的商界精英和世界級巨富，更上演了一幕 "潮汕商人勝過猶太商人" 的財富傳奇。書中通過剖析 "華人首富" 李嘉誠、"QQ 之父" 馬化騰、"農牧鉅子" 謝國民、"金融巨擘" 陳弼臣等眾多潮汕商人的成功案例，從不同角度探討了潮汕商人的商道真經，如在推銷中找到人生方向、厚道做人廣結善緣、競爭既搏命更是鬥智鬥勇、發展中不忘穩健等，展現了潮汕商人獨特的商業智慧和經營理念。
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