Prepare for the self-publishing process so your book stays relevant, and marketable, for longer.

Before the Launch isn't a book. It's a manual.

If you are looking for a book to curl up with, be entertained by, and read cover-to-cover in a couple of sittings, Before the Launch isn't for you.

This manual has been compiled over the course of 14 years, during which we've managed the publication of more than 400 books for our self-publishing clients. It contains detailed advice based on our experience in using KDP, IngramSpark, Bowker, and numerous other self-publishing tools and services—and now we're sharing it with you.

Before the Launch is your guide to understanding the important decisions you need to make and things you need to do during the book preparation process that have an impact on marketing success once your book is released.

These decisions and steps are rarely considered "book marketing," yet marketing can and does suffer if these tasks are not done correctly, or not done at all.

Why do we call Before the Launch a manual?

Like any good manual, our guidance is findable when you need it—and we've built in learning extensions

We've put as much care and thought into how the manual is organized as we have put into writing it. Our goal is to teach you what you need to know, when you need to know it.

Before the Launch is your self-publishing manual for the best launch possible

Comprehensive, accessible, and based on real-world experience, Before the Launch is a manual for self-publishers of fiction and nonfiction alike. It's so handy, you'll want the eBook as well as the original 204-page spiral print edition. Get your copies today.