Elowen Hartley built a brand on radical vulnerability, curated chaos, and aesthetically filtered self-discovery. To her millions of followers, she's a truth-teller. A digital siren for the soul-searching generation. The poster child for healing-sponsored by herbal tea and pastel affirmation cards.

But when the performance starts to blur with the person, Elowen begins to question everything: the movement she started, the persona she sold, and the truth buried beneath her monetized identity.

From yogurt uprisings and teenage micro-rebellions to corporate boardrooms selling salvation by the jar, Reflections May Vary is a razor-sharp satire of influencer culture, intergenerational myth-making, and the business of becoming yourself-for public consumption.

When your life is a story, who owns the narrative?

And when the hashtags fade, who's left behind the filter?

Hilarious, biting, and unexpectedly tender, Tracilyn George's latest novel is a coming-of-age tale for the self-branded and emotionally exhausted.