How many muscles does it take to lead? Spoiler: none.

Brawn Without Brains: The Charade of Shallow Leadership That's Sinking Companies rips the veneer off today's "creatine" executives—those camera‑ready figures who flex harder than they think. They swagger into boardrooms armed with six‑pack abs and influencer smiles, only to leave behind plummeting profits, burnt‑out talent, and cultures held together with protein powder and vanity hashtags.

This book draws a bright line between performance and pageantry. Through forensic case studies—from tech unicorns undone by ego‑lifting CEOs to fitness‑guru founders whose empires collapsed under the weight of their own image—it proves that an Instagrammable physique is no substitute for strategic vision, ethical backbone, or emotional intelligence. Cutting‑edge research in organizational psychology and behavioral economics reveals how the "halo effect" tricks investors, recruiters, and entire teams into confusing aesthetics with competence—until reality bites back.

But Brawn Without Brains is more than an exposé; it's a roadmap for anyone determined to build (or follow) substance over spectacle. Inside you'll discover:

What you'll gain from these pages

Who should read this book?

Whether you're a rising manager, a veteran executive, or an investor tired of betting on mirror‑made myths, Brawn Without Brains arms you with the insight to dismantle superficial empires and champion leaders who drive genuine, sustainable success.

Ready to ditch the delusion, shred the shallow, and flex the only muscle that truly matters—your mind? Turn the page and discover what authentic leadership really looks like.