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本书从介绍营销、口碑、品牌的概念及其重要性入手，帮助餐饮人正确理解营销、口碑、品牌及其相互关系，以及它们对餐饮企业的长远发展有什么作用，并通过解析洞察痛点、打造惊喜体验、点爆口碑三大技术，使餐饮企业掌握极致口碑营销的具体方法，从而打造品牌。
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