The 4C-4P Guide© to Running Your Own Business is a unique training manual designed to help small business owners run their businesses better. The program focuses on eight basic business concepts. The 4Cs are Consistency, Customer Service, Cooperation, and Common Sense, and the 4Ps are Professionalism, Preparedness, Public Image, and Positive Attitude.
The book is written in a conversational style format with Brenda Coleman, a former Customer Service Manager, and Steve Miller, the creator of The 4C-4P Guide©, leading the discussion. These veterans of business explore all eight concepts using insights and examples that are both enlightening and entertaining.
Whether you own a restaurant, a shoe store, a computer shop, or a real estate agency; whether you're just starting out, or have been in business for a while, The 4C-4P Guide© to Running Your Own Business is a valuable resource that can help your business be more successful.

About the Author

S. A. Miller (Steve A.) is president of ANG Communications, Inc. and owner of The Video Factory, a video production company that produces movies, training videos, and promotional videos. He is a screen writer, producer, and director and has been a Communications instructor at the college level. He has been a business owner for over thirty years.