The Propaganda Effect peels back the layers of modern influence to reveal how public opinion is shaped—not just by governments or media empires, but by everyday messages disguised as truth. From political campaigns to viral memes, from historical mythmaking to social media algorithms, this book explores how persuasion becomes manipulation—and how we often don't even notice it's happening. Drawing on real-world examples and classic techniques, The Propaganda Effect is a sharp, accessible guide for anyone who wants to see through the spin and think critically in an age of information overload.