Start a Brand That Builds Itself

audiobook (Unabridged) The Viral Growth Strategy for Entrepreneurs

By Simon Schroth

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Most entrepreneurs spend years pushing their business uphill, grinding for visibility and sales. But what if your brand could grow without you constantly chasing attention? Start a Brand That Builds Itself teaches you how to leverage viral loops, social triggers, and strategic positioning to create a brand that spreads itself through your audience.

This book breaks down the core elements of viral brand growth—from crafting a magnetic message and community-first identity to building referral mechanisms and leveraging user-generated content. You'll learn how to create "shareable moments" within your customer experience, design a brand personality people talk about, and embed growth into your products and content.

You'll also discover frameworks for launching campaigns that spark word-of-mouth, structuring your business to capture momentum, and maintaining brand consistency while you scale. Drawing from psychology, social dynamics, and content strategy, this book gives you the blueprint to build a business that doesn't just sell—it spreads.

Whether you're launching your first product or revitalizing your current brand, Start a Brand That Builds Itself equips you with the tools to attract loyal fans, go viral authentically, and grow faster than your competitors—without relying solely on ads or gimmicks.

Start a Brand That Builds Itself