Research Aim

The aim of my research in this book is to explain how various aspects of the economic environment impact consumer behavior. This book focuses on applying behavioral economic theories to analyze how changes in the economic landscape affect consumer decisions, preferences, and purchasing habits. The research seeks to provide insights into the relationship between economic conditions and consumer psychology, thereby helping readers understand the dynamics that drive consumer behavior in different economic contexts.

By exploring these connections, this book aims to equip readers with a framework for evaluating how external economic factors can influence individual and collective consumer actions, ultimately contributing to better business strategies and marketing approaches.