Nudge

audiobook (Unabridged) The Definitive Guide to Shaping Choices and Behavior for Lasting Impact

By Lila Gilbert

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In a world saturated with information and options, making choices can be overwhelming. Enter "Nudge," the groundbreaking guide to understanding and harnessing the power of choice architecture to shape behavior for good. This book unravels the fascinating science behind nudges—subtle interventions that influence our decisions without coercion or force.Explore real-world case studies and practical insights into how nudges can be applied in various settings, from improving health outcomes to boosting employee engagement. Discover the key principles of choice architecture and learn how to design nudges that effectively steer people toward desirable choices while preserving their autonomy."Nudge" is an essential resource for anyone seeking to influence human behavior in a positive and ethical manner. Whether you're a policymaker, marketer, healthcare professional, or simply curious about the power of choice, this book empowers you with the knowledge and tools to shape choices for lasting impact.

Nudge