This audiobook is narrated by a digital voice.

Acquisition is expensive—retention is profitable. Focus on Lifetime Customer Value Always shifts your mindset from hunting for new customers to maximizing the value of the ones you already have. This book teaches you how to increase repeat purchases, reduce churn, and expand average order value (AOV) with upsells, cross-sells, loyalty systems, and content-based relationship building. You'll learn how to calculate LTV, track retention metrics, and build lifecycle marketing that keeps your customers engaged for years, not months. With a focus on service excellence, segmentation, and personalization, this book helps you build deep customer relationships that compound into exponential growth. If you want to grow revenue without constantly feeding the funnel, this is your LTV playbook.