This audiobook is narrated by a digital voice.

Most products flop because they were built for the founder, not the market. Design Offers Based on Real Market Demand teaches you how to uncover what your audience actually wants—then deliver it with precision. This book is your tactical guide to market research, customer feedback loops, offer testing, and iterative refinement. You'll learn how to conduct interviews, run surveys, analyze objections, and monitor behavior to understand not just what your market says—but what they do. Then, you'll use that data to craft offers that practically sell themselves. From service packages to product bundles and digital goods, this book shows you how to position and price what you offer in a way that meets real, urgent demand. If you want to launch offers that land with clarity and confidence, this book shows you how to listen first, build second, and profit fast.