This audiobook is narrated by a digital voice.

Markets change—but your business doesn't have to collapse with them. Design a Business That Survives Any Economy gives you the systems, models, and strategies to build resilience into your business—so you thrive whether times are good or tight. Learn how to diversify income streams, reduce fixed costs, build cash reserves, and position your brand as "essential" in your category. This book also explores how to audit your client base for risk, adapt your messaging during downturns, and keep sales moving when uncertainty is high. With tactical recession-proofing strategies and stories from businesses that thrived during economic turbulence, this guide equips you to weather any storm and emerge stronger on the other side.