Create Demand Before You Have Supply

audiobook (Unabridged) The Scarcity Marketing Magic Revealed

By Simon Schroth

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What if you could generate excitement and demand for your product before it's even available? Create Demand Before You Have Supply shows you how to create a sense of scarcity that builds anticipation and makes your offer irresistible.

This book walks you through the psychological principles of scarcity marketing, teaching you how to build anticipation through teasers, waitlists, and pre-launch campaigns. You'll learn how to position your offer as a limited-time opportunity, generate buzz, and sell out your inventory or services before your product is even ready.

With actionable tips on using storytelling, social proof, and urgency, Create Demand Before You Have Supply helps you master the art of scarcity marketing, so you can create demand, attract customers, and build momentum before your launch.

Create Demand Before You Have Supply