Create a Competitive Edge That's Hard to Copy
audiobook (Unabridged) ∣ Innovation, Speed, and Smart Execution
By Simon Schroth
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It's not enough to be good—you need to be different. Create a Competitive Edge That's Hard to Copy helps entrepreneurs identify and develop business advantages that competitors can't easily replicate. You'll explore how to innovate inside your offers, customer experience, content strategy, and operational execution to create what's known as "moats"—those protective advantages that keep you ahead. This book guides you through defining your unique value proposition, building IP (intellectual property), optimizing delivery speed, and embedding innovation into your culture. You'll also learn how to monitor competitors, pivot fast, and turn customer insight into a product advantage. If you want a business that not only grows but dominates, this book is your guide to building strategic separation in a crowded market.