This audiobook is narrated by a digital voice.

The market doesn't reward generalists—it rewards distinction. Craft a Signature Business Model That Stands Out teaches you how to design a unique structure around your product, pricing, delivery, or customer experience that sets you apart in any industry. Think Zappos with its customer service model, or Basecamp's subscription simplicity—signature models are memorable, replicable, and scalable. You'll learn how to reverse-engineer what your market values most, build intellectual property into your model, and position your framework as your marketing advantage. By the end, you won't just have a business—you'll have a category of one. This book is for founders who are tired of blending in and ready to build something truly original.