This audiobook is narrated by a digital voice.

You might not see it on a balance sheet, but brand equity is one of the most valuable assets you can build. Build Brand Equity That Attracts Opportunities teaches you how to create a reputation so strong it attracts customers, partners, press, and even acquirers—without you having to chase them. Learn how to create positive brand associations, increase perceived value, and craft a consistent experience that reinforces trust. You'll dive into strategies for thought leadership, content positioning, awards, partnerships, and customer advocacy. This book also teaches you how to recover from brand damage, monitor brand sentiment, and build intangible value that compounds over time. If you want your name and business to open doors, this is your blueprint for brand equity that sells itself.