Ethnic Branding in Contemporary China

ebook Buyi and the Paradox of Difference · Studies on Ethnic Groups in China

By Yu Luo

cover image of Ethnic Branding in Contemporary China

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...

An ethnic group at the crossroads of uniqueness and conformity in Southwestern China
The Buyi people face a dilemma. On the one hand, they work hard to maintain their culture—both out of pride and to attract visitors to their region. On the other, they want to maintain the government and popular perception of the Buyi as part of the Chinese civilization, a notion that in turn undermines the exoticism sustaining their tourism. Placing the Buyi's situation within a local history of ethnicity, Yu Luo documents their attempts to shape a brand that's different enough but not too different from neighboring groups. The child of a Buyi father and a Han mother, Luo draws on insider and outsider perspectives to analyze how locals rework ritual beliefs, artistic performances, and cultural landmarks to navigate their inward search for identity and outward desire for market success.
A rare and vivid portrait, Ethnic Branding in Contemporary China merges intimate observation with critical analysis to explore how a minority group in the People's Republic delicately balances cultural pride and economic survival.

Ethnic Branding in Contemporary China