"That's the game my dear Lucette!" (What is happiness?) "Beef, the taste of being together." (What is religion?) "Because you're worth it." (Who am I?) The "creators" of ads seem to be teaching us to live through the great "concepts" of philosophy, such as happiness, freedom, nature, the self or religion. But how many ounces of philosophy are there in this world of ads? That's the question this book asks, without forgetting to include a dose of humor in its ingredients.