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本书希望透过马云的"互联网思维"为广大读者精密梳理出一个电商帝国运营奇迹。本书还剖析了马云的人生历程，力图再现他非同寻常的人生轨迹，马云的成长经历是当今亿万成功梦想者的真实参考图。本书分析了阿里巴巴创建及其发展过程中，马云如何带领一个充满梦想和激情的企业，艰难跋涉，在危机中坚守。
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