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名字，是人类对个体事物给定的特定名称符号，是通过语言文字信息区别个体的人、物之间差异的标志，对人、对物都有着极为重要的意义。本书参阅了大量的史实、资料，力求为各层次的读者，各种类型企业或其他机构提供全面、合理、实用、到位的起名思路、方法。
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