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全书分为上下两篇，共五个章节。本书主要介绍了电子商务基础（包括网络营销及其工具与方法等）、农村电子商务基础（包括开展农产品电子商务的基本知识等）、淘宝网店运营实践、微信营销运营实践、电商创业在永州，等等。
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