Over the past two decades, SEO (Search Engine Optimization) has reigned as the undisputed path to online visibility. But as generative AI reshapes how people search, discover, and consume information, a new era is upon us. This book was born from a deep desire to understand and embrace that shift — not with fear, but with strategy. Goodbye SEO, Hello GEO is my invitation to fellow marketers, creators, entrepreneurs, and curious minds to adapt, lead, and thrive in this generative age.