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本书从温商的理念，包括金钱观、财富观、人情观、面子观、时间观、诚信观等观念和态度出发，阐释温商的经商之道。同时，从温商经商的谋略，包括借鸡生蛋、薄利多销、抢占时机、变废为宝等，揭秘温州人的经商之术。
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