Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them.

Social media practitioners Michael Procopio, Peter Spielvogel, and Natascha Thomson share their combined 20 years of hands-on social media experience, explaining how to understand market requirements, engage in conversations with your customers, build awareness for your solutions, and generate targeted leads. Using a combination of proven best practices and real-world stories, they describe how to maximize your return on investment with Facebook, YouTube, LinkedIn, and other popular online channels.