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This essay sheds light on what is search engine optimization, demystifies how to engage in search engine optimization activities, delineates the benefits of companies engaging in search engine optimization activities, and expounds upon the problems with companies not engaging in search engine optimization activities. Succinctly stated, search engine optimization is deemed to be the practice of implementing strategies and tactics to amplify a website's ranking in search engine results pages. A corollary of amplifying a website's ranking in search engine results pages encompasses heightened visibility in search engine results pages. A website is at a higher probability to receive an sizeable amount of visitor traffic if it has attained a high website ranking in search engine results pages. Conversely, a website is at an infinitesimal probability to receive a sizeable amount of visitor traffic if it has succumbed to a low website ranking in search engine results pages. The totality of search engine optimization activities are eminently extensive. The totality of search engine optimization activities are not limited to leveraging germane long-tail keywords as website tags, leveraging germane short-tail keywords as website tags, leveraging germane title tags, and leveraging one germane keyword per title. Additional search engine optimization activities encompass amplifying the loading speeds of your website, utilizing germane keywords as meta-data in the body text of the content on your website, utilizing germane headings to structure the content on your website, utilizing germane subheadings to structure the content on your website, leveraging external backlinks on your social media channels that link to your website, leveraging outbound links in the articles on your website that link to credible websites, adding alternative text to germane infographics on your website, and adding alternative text to germane videos on your website.