Create a Brand That Commands Premium Prices

audiobook (Unabridged) The Psychology of Perceived Value

By Simon Schroth

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In the competitive world of business, price is often a major differentiator, but how do you justify charging premium prices? Create a Brand That Commands Premium Prices teaches you how to build a brand that exudes value and authority, allowing you to command top-tier pricing in any industry.

This book reveals the secrets behind the psychology of perceived value—how customers make purchasing decisions based on more than just price. You'll learn how to craft a brand story that resonates emotionally with your audience, create premium products or services, and deliver exceptional customer experiences that justify high-end prices. The book also covers pricing strategies, positioning techniques, and how to use scarcity, exclusivity, and prestige to elevate your brand in the eyes of your target market.

Create a Brand That Commands Premium Prices is ideal for entrepreneurs, small business owners, and marketers who want to stop competing on price and start positioning themselves as premium providers. By the end of the book, you'll have the tools to elevate your brand, increase your margins, and attract high-value clients who are willing to pay for quality.

Create a Brand That Commands Premium Prices