"Unintended Catchphrases" explores the fascinating, often accidental, journeys of popular phrases. These phrases, born from forgotten marketing mishaps or off-the-cuff remarks, unexpectedly shape our language and reflect shared cultural experiences. The book investigates how seemingly ordinary expressions become cultural touchstones, revealing the intricate dance between history, culture, and chance.

One intriguing insight is how misheard song lyrics can take on a life of their own, spawning entirely new interpretations and meanings. The book dissects the genesis of these ubiquitous phrases, arguing that many enduring catchphrases arise not from deliberate intent, but from accidental events. It uses historical records and linguistic analysis to trace the evolution of words, connecting their spread to the influence of media and social norms.

"Unintended Catchphrases" unfolds by first introducing the core concepts of catchphrase formation. Then, it examines specific examples, such as political gaffes turned rallying cries, dedicating each chapter to a different catchphrase. Finally, the book synthesizes these findings, offering a framework for understanding the lasting impact of unintended phrases on our language and culture.