Unexpected Chart Hits explores how certain songs, seemingly destined for obscurity, unexpectedly rise to the top of the pop music charts. It argues that this phenomenon isn't random but a complex interplay of factors, including viral social media trends and the transformative power of remixes. For instance, a seemingly forgotten track can experience a resurgence by appealing to new audiences through strategic reinterpretations.

The book analyzes chart data, streaming statistics, and social media trends to understand these unexpected ascensions. It also uses case studies and interviews with artists and industry experts. The book stands out by shifting focus from traditionally promoted hits to those that defy conventional industry wisdom.

The book methodically unpacks its argument, starting with a clear definition of "unexpected chart hits." Subsequent sections explore the impact of social media, the role of remixes, and how cultural shifts can unexpectedly elevate certain songs. This makes the book particularly valuable for music industry professionals, marketing specialists, and anyone interested in how music trends emerge.