How to Sell
ebook ∣ Everything you need to think, know and do to have greater sales conversations
By Steve Radford
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Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.
How to Sell focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.
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This is the essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them. Because if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.
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