Santa Barbara—1970s AD. One morning, Winston Hewlett, mid-30s, idle, wealthy, disaffected, finds he can't do it anymore. This frightening discovery leads him down a rabbit hole into an unknown world populated with pop-psych groups, mad doctors, roughneck bikers, venues of sexual ambiguity, and the secret agents of a secret society. The frantic quest for his lost potency culminates in a zany chase scene through Disneyland where, pursued by goofy assassins, he stumbles onto the hidden meaning of that place. Finally, this odyssey leads to its goal: a direct confrontation with the truth behind his predicament.