An Introduction to Self-Report Measurement

ebook ∣ Concepts, Principles and Expectations

By Michael G. Elasmar

cover image of An Introduction to Self-Report Measurement

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Format

ebook

Author

Michael G. Elasmar

Publisher

De Gruyter

Release

21 April 2025

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Subjects

Business Politics Psychology Nonfiction

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This book covers the science of measuring the invisible building blocks of thought processes that are useful for understanding humans, including technology users, media consumers, and consumers of goods and services. It provides:

  • An explanation of what self-report measurement entails for beginners;
  • A clear set of assumptions needed in order for self-report measures to yield valuable information;
  • A mindset that needs to be adopted when using self-report measurement in the contexts of surveys and experiments;
  • Guidance for extracting opinion from social media text content and integrating AI;
  • A roadmap for quantifying the errors associated with self-report measurement.

    • Format

    ebook

    Author

    Michael G. Elasmar

    Publisher

    De Gruyter

    Release

    21 April 2025

    Share

    Subjects

    Business Politics Psychology Nonfiction
    An Introduction to Self-Report Measurement