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本书共分11章，以成功打造品牌的11个实操步骤为行文逻辑，分别介绍了"圈脑"为上、奇货可居、善解人意、价值独占、演绎传奇、符号记易、创优体验、借势用巧、汇聚百工、文案攻心、心中有数等内容，为企业从无到有创建品牌，提供系统专业、卓有成效的实操方法论及实用战术工具。
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