Midlife Women Entrepreneurs

ebook Launching a Business After 40 in the USA

By Sukanta Bhattacharya

cover image of Midlife Women Entrepreneurs

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Ignite Your Second Act – The Ultimate Guide for Midlife Women Entrepreneurs

"What if the best years of your career are not behind you—but ahead? Discover how to transform your life experience into a thriving business, break through age barriers, and join a movement redefining success for women over 40."

Why This Book?
Society often tells midlife women to slow down, but YOU are just getting started. Whether you're dreaming of launching a startup, scaling a side hustle, or pivoting after a career break, Ignite Your Second Act is your blueprint to shatter stereotypes and build a legacy on your terms.

Over 65% of women over 45 feel underestimated in business—yet studies show midlife-led ventures have a 70% higher survival rate than those started by younger peers. This isn't a coincidence. Your resilience, expertise, and networks are unmatched assets. But how do you turn them into action?

Inside This Groundbreaking Guide, You'll Learn:

  • Defy Age Bias: Rewrite the narrative with proven strategies to position your age as a competitive advantage in pitches, branding, and investor meetings.
  • Case Study: How Susan, 53, turned 30 years in healthcare into a $4M telehealth empire.
  • Unlock Funding: Navigate grants, microloans, and crowdfunding with the Top 50 Resources for Women-Owned Startups (Appendix 1).
  • Including Amber Grant secrets and SBA loan hacks.
  • Master Work-Life Harmony: Time-management systems for caregivers, plus scripts to set boundaries without guilt.
  • Build a Bulletproof Mindset: Silence self-doubt with neuroscience-backed exercises, affirmations, and 30-day journal prompts.
  • Leverage Tech Fearlessly: No coding skills? No problem. Master SEO, e-commerce, and AI tools in hours.
  • Exclusive Bonuses:

  • Social Media Calendar Templates: Post like a pro with 90 days of ready-to-use content.
  • Legal Checklists: Form an LLC, trademark your brand, and avoid costly mistakes.
  • Midlife Entrepreneur Directory: Connect with mentors, grants, and communities.
  • Why Midlife Women Are the Future of Business
    The data is clear: Women over 40 launch 1.5x more businesses than those under 35. But this book isn't just about numbers—it's about YOU. Through a blend of hard-hitting research, raw storytelling, and actionable tools, you'll:

  • Turn "Gaps" into Strengths: Frameworks to reparent-career break into a leadership narrative.
  • Earn What You're Worth: Price confidently using value-based strategies (no more underselling!).
  • Join a Sisterhood: Access private networks like NAWBO and Lean In Circles to amplify your voice.

  • Your time is NOW. Don't let doubt, funding hurdles, or outdated stereotypes dim your potential. Whether you're drafting your first business plan or ready to scale, Ignite Your Second Act gives you the courage, tools, and community to thrive.

    Midlife Women Entrepreneurs