The Selfish Servant
audiobook (Unabridged) ∣ Inspirational Lessons from a Visionary CEO to Create Extra-Ordinary Life
By Antonio McBroom
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From humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill, Antonio McBroom was always determined to achieve his C.E.O. dream of Creating Extra
Presented with a chance to franchise his own Ben & Jerry's, McBroom "scooped his way" to the top before co-founding his company, Primo Partners, in 2008. Within 15 years, he grew a single scoop shop from $200K per year to a vast enterprise that drives over $20 million annually. Primo now runs 25+ businesses with McBroom at the helm, including Starbucks cafés, coaching services and real estate development.
Through his multi-unit, multi-brand and multi-state empire, McBroom Created the Extra
Based on his own seven principles—Tenacity, Self-Awareness, Passion, Focus, Communi-Keys, Boss Time and Gratitude—The Self
At its heart is McBroom's counterintuitive secret to success: being "self
With lessons on franchising, retail, real estate development, public speaking, servant leadership and everything in between, The Self
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