This book bridges the gap between academic and applied User Experience (UX) research, offering a fresh perspective on uniting these two communities. Drawing from their extensive professional experience in both realms, the authors delve into the varying definitions, models, and methods that distinguish academic and applied UX practices. Through a thoughtful analysis of communication styles and research dissemination, the book highlights how the disconnect and differences hinder the progress in the UX field.  More importantly, the authors emphasize the urgent need for greater integration between the academic and applied UX communities. To address this, the authors present a  comprehensive framework for converging these perspectives, fostering collaboration and innovation. By bridging this divide, the book seeks to  strengthen, advance, and empower the UX discipline, making it an essential resource for researchers, practitioners, and anyone invested in the future of UX.

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