Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.

The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It's sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation.

What You'll Learn

Who This book Is For 

Designers who are interested in design management and its implications, transitioning from design craft to management roles, and managers and design leaders who are looking to understand the strategic value of design in various business areas.