Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
- Books on Tape
- Random House Audio
- Publication Date:
- OverDrive MP3 Audiobook 237.2 MB
- OverDrive Listen 237 MB
Chip Heath (Author)
Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harva...