cover image of Made to Stick

Made to Stick

Why Some Ideas Survive and Others Die

by Chip Heath Author · Charles Kahlenberg Narrator

audiobook

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   Not today
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Publication Details

Publisher:
Books on Tape
Imprint:
Random House Audio
Edition:
Unabridged
Publication Date:
2007

Format

  • OverDrive MP3 Audiobook 237.2 MB
  • OverDrive Listen 237 MB

Chip Heath (Author)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harva...

More about Chip Heath
Made to Stick
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