Leadership teams that want their firm to grow faster must excel at innovation. This book offers a robust and tested approach that is used by organic growth leaders, who have learned to master the four innovation disciplines. The first discipline is to demonstrate a sustained leadership commitment to having the best innovation talent and capabilities. They use these resources to turn their innovation flywheels faster by: capturing better opportunities sooner, containing the inevitable risks of innovation, and then excelling with the messy and creative work of innovation. They are much better at using technology advances such as Gen AI to improve their innovation processes and practices.

Whether you are a seasoned senior leader, an aspiring manager or a contributor to an innovation team, you'll learn how your firm can get and keep a growth advantage.