What if selflessness is just an illusion? What if morality, love, and even generosity are nothing more than carefully disguised forms of self-interest?

In The Selfish Side: Why the World Only Serves Itself, Sandeep Chavan takes readers on a provocative journey into the hidden mechanics of human behavior. Through a deep exploration of power, relationships, business, and ethics, this book challenges the comforting belief that people act out of pure goodwill. Instead, it exposes the underlying self-interest behind every noble action, every system of morality, and every so-called selfless deed.

From political leaders who manipulate the masses for control, to businesses that use ethical branding as a long-term strategy for profit, to friendships and love that operate on unspoken exchanges—this book unveils the hidden transactions that fuel human interactions. Each chapter systematically breaks down widely accepted notions of altruism and lays bare the reality that the world runs on calculated self-interest, not genuine virtue.

But then comes the contradiction.

If selfishness is absolute, why do people sometimes act against their own benefit? Why have individuals sacrificed their lives for causes that offered no reward? Why do some give without expecting anything in return?

This is where the book forces the reader to confront an even deeper truth—one that was hidden in plain sight. Every argument in this book was crafted not just to make you accept the selfishness hypothesis but to challenge you to think critically, question everything, and break the illusion for yourself.

By the end, readers are left with a choice:

Do you accept that the world is purely selfish and live accordingly? Or do you acknowledge that selflessness, however rare, also exists—and recognize the balance between the two?

This book does not hand you an answer. It forces you to find your own truth.

A bold, unsettling, and deeply introspective read, The Selfish Side is not about telling you what to believe—it is about making you question what you already do.

Are you ready to see the world for what it truly is?