Beth, 24, is a university graduate working in finance. Michael, 31, is an IT super-star with his own successful start-up. Ian, 58, is a corporate HR manager. This unlikely group discover a Map, a Compass and a Guide in the Futures Alchemist who helps them create their own future and find potential meaning and relevance in their careers and businesses.

By telling their story Charlotte Kemp, the Futures Alchemist, makes academic futures principles and strategic foresight models easy to understand and demonstrates how they can be applied by anyone for both personal progress as well as business success.